“I was given five working days and I was like, ‘Oh, my goodness, could you have given me more time?’ And they’re like, ‘We’re sorry, but we know you can do it.’ And we did.” Mannis-Gardner, often referred to as the Sample Clearance Queen, did the licensing work for Miller’s Faces, Weezy’s No Ceilings, Minaj’s Beam Me Up Scotty, Drake’s compilation album, Care Package, and Megan’s Something For Thee Hotties, the latter of which required a quick turnaround. She knows “because I went through the hell of clearing it,” she notes with a laugh.
“You have to crunch a lot of numbers budget wise and then make sure that everyone is going to make money,” Mannis-Gardner says. Licensing the samples and interpolations isn’t easy, though – especially in a way that everyone can benefit. Lil Wayne’s No Ceilings and Minaj’s Beam Me Up have so far generated $800,000 and $462,000 in revenue, respectively, Billboard estimates, while Mac Miller’s Faces brought in $2.1 million - about $1.5 million of that from vinyl records. Mixtapes, which traditionally live rent-free on distribution platforms like DatPiff, Hotnewhiphop and YouTube, can become a goldmine for artists, copyright holders, labels, songwriters and producers once the samples they contain are licensed and subsequently made available on streaming services. “A lot of these artists and labels were thinking, how can we earn revenue?” “This all started during COVID last year where artists were not delivering new material,” says Mannis-Gardner, CEO of DMG Clearances. FKA Twigs Announces New Mixtape 'Caprisongs' Featuring The Weeknd, Daniel Caesar, Jorja Smith & More
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